Marketing, Sales & Service Cluster
Planning, managing, and performing wholesaling and retailing services and related marketing and distribution support services including merchandise/product management and promotion.
Use the links below to download individual programs of study. Programs are available for 2008-2009 and 2009-2010 in MS Excel format.
Marketing, Sales & Service Programs
Channel Management
A chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user. Each of the elements in these chains will have their own specific needs, which the producer must take into account, along with those of the all-important end-user. Employees in channel management may be warehouse managers, material handlers, importers/exporters, transportation specialists, or inventory managers.
Download 2008-09 Program | Download 2009-10 Program
Financial Services Marketing
Careers in financial planning? and development create understanding and skills in such areas as types of personal finance and investments, the stock market, and stock valuation. Students acquire an understanding and appreciation of the need for saving and investing. Throughout the courses, students are presented problem-solving situations for which they must apply academic and critical-thinking skills. Application of investment strategies is an on-going component of the program of study.
Download 2009-10 Program
Marketing Communication
Marketing communications and promotion employees plan, coordinate and implement marketing strategies, advertising, promotion and public relations activities. Because of the importance and high visibility of their jobs, these individuals often are prime candidates for advancement.
Download 2008-09 Program | Download 2009-10 Program
Marketing Management
People with careers in management and entrepreneurship formulate policies and direct the operations of businesses and corporations, nonprofit institutions and other organizations. In small firms, the owner or chief executive officer may assume all advertising, promotions, marketing, sales and public relations responsibilities. In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, promotions, marketing, sales and public relations policies.
Download 2008-09 Program | Download 2009-10 Program
Marketing Research
Employees in marketing research are concerned with information gathering. They collect and analyze many different types of information to design new products, to predict future sales and to position their own company?s strategies against those of its competitors.
Download 2008-09 Program | Download 2009-10 Program
Merchandising
Employees in merchandising perform a variety of activities to promote and sell products. They coordinate production and marketing activities and develop advertising, display, and sales strategies in order to transfer goods to the end user.
Download 2008-09 Program | Download 2009-10 Program
Selling and Sales Management
Employees in professional sales and marketing are involved in the transfer of goods and services in the economy, both to businesses and to individual consumer. Sales opportunities are available in consumer sales, industrial sales, and pharmaceutical sales.
Download 2008-09 Program | Download 2009-10 Program